top of page

Managing Agency Over-Servicing with Magnetic

In the fast-paced world of marketing and advertising, agencies often find themselves grappling with the challenge of over-servicing. Over-servicing occurs when an agency provides more time, effort, or resources to a client than initially agreed upon, leading to decreased profitability and potential strain on resources. However, the advent of advanced agency management tools, such as Magnetic, brings a ray of hope. This blog post explores the concept of agency over-servicing and delves into how Magnetic can act as a game-changer in identifying, managing, and preventing over-servicing at an early stage of a project.

Understanding Agency Over-Servicing

Agency over-servicing is a persistent issue that affects both the agency's bottom line and the overall project timeline. It can occur due to a variety of reasons, including misaligned expectations, scope creep, poor project management, or the desire to maintain strong client relationships. While aiming to exceed client expectations is commendable, it's essential to strike the right balance to ensure profitability and operational efficiency.

Enter Magnetic

Magnetic emerges as a powerful tool designed to tackle the over-servicing challenge head-on. Magnetic integrates features tailored to identify, address, and mitigate over-servicing before it spirals out of control. One of the standout features of Magnetic is its dashboard, which provides insights on over-servicing across different dimensions: company, client, and project.

Magnetic Agency Software Over-servicing Dashboard
Magnetic Over-servicing Dashboard

The Dashboard Advantage

Company Level Insights: Magnetic's dashboard offers a top-level view of over-servicing trends within the agency. It allows agency owners and executives to identify patterns across projects and clients, enabling data-driven decision-making. With clear visualisations, agencies can gain a holistic understanding of where over-servicing is most prevalent and take corrective actions accordingly.

Client Specific Analysis: Understanding the over-servicing dynamics on a client level is crucial for maintaining balanced relationships. Magnetic's software allows agencies to pinpoint clients that tend to require more resources than anticipated. Armed with this information, agencies can initiate constructive conversations with clients about refining expectations, scope, and budget, ensuring a win-win collaboration.

Project Level Insights: At the heart of over-servicing lies project management. Magnetic's dashboard provides project managers with real-time insights into how individual projects are tracking against the agreed-upon scope and resources. This level of transparency empowers project managers to take proactive steps to prevent over-servicing before it escalates.

Early Stage Detection and Prevention

One of the key advantages of Magnetic is its ability to detect over-servicing at an early stage. With real-time tracking, agencies can identify deviations from the planned scope and resource allocation as soon as they occur. This empowers agencies to take immediate corrective actions, such as reallocating resources, revisiting the project's scope, or communicating with the client to address any concerns.

Magnetic Agency Software Project Dashboard
Magnetic Project Dashboard


In the ever-evolving agency landscape, managing over-servicing is paramount to ensure profitability, operational efficiency, and client satisfaction. Magnetic shines as an invaluable tool in this endeavour. By offering a comprehensive dashboard that illuminates over-servicing trends on a company, client, and project level, Magnetic empowers agencies to take control of their projects, resources, and client relationships. With early detection and proactive prevention mechanisms in place, agencies can stride confidently towards success in an industry where precision and profitability go hand in hand.

bottom of page