Blog

How Technology Can Boost Efficiency

Let’s face it, too often we wake up thinking, “how am I going to get everything done today?” It’s a very real worry that many people face in the morning. The good news is that we live in the age … Read More

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Feature Release: Xero Integration, Saved Searches and Favouriting.

Saved Searches Magnetic has super powerful search capabilities that are often under utilised due to the effort to add the search criteria. Not anymore, we have solved this with allowing you to save any great searches you have created and … Read More

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Magnetic has improved our systems and boosted profitability

Servicing a roster of over 40 clients in a wide range of industries with fully integrated marketing solutions means there’s a lot for Artifact Advertising to keep track of. Luckily for this agency, as the business grew, the need for … Read More

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People Analytics is a thing and your HR team should be doing it

It’s hardly news that human capital is a critical business asset, but what you may not know is that you can actually measure it. People analytics is something that companies are copping onto as they realise that their people are their product, … Read More

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The Magnetic Agency Survey 2016: All the results

Recently, while conducting research for our ebook, we ran the Magnetic Agency Survey 2016. It provided fascinating insight into the state of workflow and process in the agency space, and we know you’ve been eager to see the stats (especially because so many of you participated). … Read More

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3 Ways to get your agency noticed and win more work

You’ve got banks of shiny new Macs. A creative team covered in tats and at least nine different hair colours between them. You’re poised to pump out great work. Amped to win some awards. Now if only the invitations to pitch would come in… Having sweat-drenched flashbacks … Read More

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How I wasted 87,600 minutes on dead-end meetings

As a small business owner, it’s easy to get caught up in the excitement of people wanting to meet with you. With promises of partnerships and on-going business referrals, why wouldn’t you take the meeting? A year ago, I couldn’t … Read More

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36% of your team is stressed out right now. Here’s why.

At any given time, 36% of your team is experiencing stress. You might scoff and say, “Um, obviously“, given the fact that they’re at work (hashtag agency life) and not, say, lying on a beach in Mauritius (though this comes with its own … Read More

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7 (actual) ways to do more in less time

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – anonymous Despite what we’re being socialised to believe in this hyper-hyper-connected age, constantly working isn’t a sign that you’re better … Read More

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Workflow management quick wins: Create a kick-ass brief in 5 steps

The word ‘brief’ is probably one of the greatest misnomers in the agency world, after ‘deadline’ and ‘on budget’. A brief – a good one, anyway – takes time and consideration, and a clear understanding of the client’s objectives. In … Read More

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