When we started Magnetic, I had no experience in Software as a Service (SaaS). What I did have, was endless amounts of resources at my finger tips, all created by people who had gone through a journey of failure and success when working in SaaS.

So I took advantage of this, and made it my mission to up-skill myself in the world of technology and SaaS. I knew I would experience different levels of failure and success throughout our journey of growing Magnetic into a global SaaS business, but it would be much easier making decisions armed with knowledge from others.

Over the past 4 years, I’ve tried my best (sometimes discipline lacks) to spend at least an hour every day researching everything that is SaaS. Now I want to share that with you.

Below is a list in no particular order, with some of the articles I’ve found to be extremely helpful for myself and our business. I’ve only listed a fraction of the resources I’ve have, this should give you a great start. I will continue to share more resources in future posts. In the mean time, if there is anything specific you’re looking for, just let me know in the comments, I’m sure I’ll have content on it.










  • 15 Customer retention strategies that work
  • Coming from an events business background where we sold once-off concepts to corporates, I didn’t have any experience in retaining on-going customers. This one helped me get a quick overview of what the standards are, so I could build my own plan.




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